Moser Baer: Growth through Diversification
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
BSTR283 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Diversification |
| Case Length |
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14 Pages |
| Period |
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1986-2008 |
| Pub Date |
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2008 |
| Teaching Note |
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Not Available |
| Organization |
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Moser Baer |
| Industry |
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Consumer Electronics |
| Countries
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India |
Abstract:
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Moser Baer India (Moser Baer), incorporated in 1983, started
producing digital storage media (floppy disks) in the year 1986 and went on to
become the second largest optical storage media (CDs, DVDs, etc.) company in the
world by 2007.
The case discusses the factors responsible for the success of the company,
namely, its ability to be proactive in the market while staying at the forefront
of technology, which it achieved through its strong research and development
capabilities. The case discusses the company's foray into the solar energy
business through the creation of a subsidiary, Moser Baer Photo Voltaic Ltd. (MBPV).
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It then discusses the acquisitions made by
MBPV to augment its technology as well as manufacturing
capabilities. The case also describes Moser Baer's foray into
the computer peripherals and home video entertainment
businesses. It ends with a discussion on the outlook for the
company.
Issues:
» To illustrate the growth strategies that a firm can pursue.
» To introduce the concept of corporate portfolio analysis.
Contents:
Keywords:
Moser Baer, Related and Unrelated diversification, Growth
Strategies, Corporate portfolio analysis, Acquisitions, Optical disc market,
Solar cell, Home entertainment, Computer peripherals
Moser Baer: Growth through Diversification
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